Cher Potter is an LCF/V&A Museum Senior Research Fellow in ‘Design Futures’ tasked with addressing innovation and creative communities outside the museum environment. As a Design Futurist, her practice has a number of applications in forecasting, research, curating and writing. Before starting at the V&A, she led the Creative Direction at WGSN Forecasting Bureau – the global leader in design research and trends. Here, her reports garnered a readership of over 2,150,000 people within the design industry*, and became the source from which many product and fashion industry tendencies emanate today.
She curated the 23rd Impakt Arts Festival in 2012 which explored a ‘postwestern turn’ in arts and design practice. She has organised design symposiums, ran workshops and presented papers and presentations on design trends in over 22 countries. She is on the Editorial Board of the Journal of Futures Studies.